An Interview with Joe Reda, BitBakery’s CTO

The Uses and Potential of 3D Printing

“It will be become easier to learn, more usable and more mainstream.”

It’s just as it sounds, three-dimensional printing. You use your computer to design something you want, press print, and watch as your design becomes tangible. The software deconstructs the design into layers and sends those instructions for printing the layers to the printer. A variety of materials can be used in this process.

BitBakery CTO Joe Reda (no average Joe) is an avid 3D printing hobbyist. Joe is a software engineer and leads the development team at BitBakery Software. He is passionate about all things tech, is an accomplished Big Green Egg BBQ grill master and loves (good) coffee.

1. What’s your favourite thing about 3D printing?

“Making toys for my son. He calls our printer the toy machine.”

2. What are some of the most fascinating developments you know of?

“Custom-made products that you can buy. We’re seeing applications that aren’t just prototypes and production costs are coming way down.”

Joe directed me to Invisalign, a large company which 3D prints “comfortable, removable and almost invisible” braces. Each set is unique as per client prescriptions. Users are prompted to change aligners weekly, making the treatment roughly 50% faster than conventional methods. While Invisalign is pricey, its costs have been steadily declining.

Feetz is another example. They specialize in 3D printed, custom footwear. Over 5000 data points are collected about a client’s foot before any printing. Feetz is a small company disrupting larger companies using 3D printing tech. The fine cut footwear “fits like a glove” compared to regular shoes.

3. Where is 3D printing headed?

“I think it will become more mainstream. Now, 3D printing is for the avid hobbyist who invests time to learn all the ins and outs. It will become easier to learn, more usable and more mainstream.”

Joe believes printers will become quieter, and safer. 3D printers often use toxic chemicals which require acute knowledge. Thus, they can be dangerous to new buyers. He avoids using more toxic materials (such as ABS) when printing in his home. Joe predicts that users will be better informed as the technology matures and technological solutions will help mitigate the risks.

4. At a global level, how important do you believe this technology is?

“You mean, could we get to a place where it’s as important as a smartphone? Maybe. I doubt everybody will have one, but we’ll get to the point where everybody will be affected by one.”

While Joe believes that the technology will continue to integrate itself into our lives, printers won’t be ubiquitous. We may become more likely to go to a 3D printing shop (or some version of this idea) than to print anything ourselves. Regardless, it could mean significant advances in some areas of production.

5. What problems has 3D printing caused?

Joe suggested that I learn more about the Liberator, the world’s first 3D printed gun.

“3D printed guns are a thing now. People can print whatever they want.”

Despite attempts to restrict the designs, they remain readily available online. It has been a point of concern for governments for its potential to bypass traditional methods of acquiring a firearm.

6. What problems could 3D printing cause?

“Industry disruption. Some companies could get left behind by innovators. ”

“It’s just a part of the business cycle, though” he reasoned. Innovation causes disruption.

7. What problems has 3D printing solved?

“Customized manufacturing. NASA makes 3D printed parts for their spacecrafts. It can be used to repair household items and some medical problems.”

To replace a broken handle on an LED stick, Joe printed a new one.

In a medical context, customized manufacturing has helped tailor artificial limbs to those in need. As an example, a Jordanian hospital has been building lighter, cheaper and higher quality limbs than traditional units. The limbs are fitted to wounded soldiers of the Syrian war.

8. What problems could 3D printing solve?

“It can solve problems in the areas of prosthetics, food, organ transplants and other medical issues.”

In addition to tailored prosthetics, a market of 24 million people, 3D printing could help us replace organs.

Organovo, a San Diego company, prints organ tissue from donor cells. The cells can be kept alive for up to a year. Their long-term goal is to fully replace organs.

The Takeaway:

3D printing is here to stay. The technology offers solutions to some big problems. It has a lot of promise, and it’s worth learning about as a consumer and as somebody interested in its impact on business.

Toys Joe printed for his son. Top, designed by Martin Moore. Bottom, designed by aaskedall.

The Recap – About Joe

Family: Husband and father

Experience: BA. in Computer Engineering, Concordia University, 10+ coding

Business hero: Gabe Newell

Person he’d like to have lunch with: Steve Wozniak

Things most people don’t know:

Joe changes his own snow tires.

His current IRC update is a wimpy 314 days.

He’s made literally thousands of pizzas.


Thanks for reading! Check us out on TwitterLinkedIn or our website.

By Jack Mitchell

Jack Mitchell
Jack is a Laurier Business student and is passionate about all things tech

Winning with HQ Trivia

“Disrupting mobile gaming”

By Wes Worsfold and Trisha Sharma, BitBakery Software

We’re interested in mobile apps that break through the clutter and attract users. HQ Trivia is one of those apps.

Daily at 3 and 9 PM EST, 1 million plus players are glued to their phones playing HQ Trivia – the most recent mobile gaming sensation.

Here’s a quick rundown: (iPhone and Android links).

After signing onto the app, you’re greeted by the game’s host Scott Rogowsky. Scott is a comedian who’s puns and antics make the game engaging. The players, affectionately called HQ-ties (pronounced H-Cuties), compete for cash prizes by answering 12 questions ranging in topics from history to pop culture and current events. Answer correctly within the 10 second time limit and you move onto the next round, incorrect; and, you’re booted from the game with the chance to watch as others progress. At the culmination of the 12 rounds, a jackpot is distributed evenly among the winners. Prizes range from a few dollars twenty-five thousand dollars. The size of the winnings does little to impact the feeling of joy users experience after answering the 12th question correctly-the first questions are easy and progressively get more difficult.

Rogowsky says you have to go one step further. The key to winning, he says, is to play with a combination of old and young people around you—just as former CBS News anchor, Dan Rather did when he won the jackpot on his very first try. Feb. 15, 2018

Four reasons HQ trivia is winning in the mobile gaming category:

1.Synchronous (real-time) Gaming System

The appeal of mobile games has traditionally been the “where-you-want, when-you-want” convenience. HQ Trivia challenges this convention, bringing players together at 3 pm EST every weekday and 9 pm daily. Miss the time, and you’ll be stuck watching others. HQ Trivia maximizes its player base by sending out notifications five to ten minutes before the start of the game.

The game has become not only an individual indulgence but a social phenomenon. It is not uncommon to see groups of employees gathered around the water cooler discussing answers hurriedly, or even at dinner parties and gatherings.

2. Real Money, Real Winners

The game is fun and engaging. The questions are challenging and hosts are entertaining. Making it to the end results in real money.

3. Live, Engaging Hosts

Scott Rogowsky (or as some HQties know him, Quiz Daddy) has become the face of the game and a constant part of the HQ gaming interaction. Scott’s presence is what brings the game closer to a TV game show than a mobile app, providing live commentary and direct engagement with the platform’s users.

4. Ad Free and Free to Play

HQ Trivia is free to play, making trying the game easy and commitment-free. The HQ founders (ex-Vine founders) say that no sponsored content has appeared in the app so far.

As the player base of the game expands, HQ Trivia hopes to increase its prize amounts and collaborate with potential sponsors to enrich the gaming experience for everyone.

The Future of HQ Trivia

This was a breakthrough week for HQ Trivia. In partnership with Nike, in recognition of Air Max Day; and, Steven Spielberg’s movie Ready Player One, HQ Trivia provided prizes of $100,000 and $250,000 to HQties. HQ Trivia is showing the value of monetizing mobile users with its innovative model.

By Wes Worsfold, CEO and Co-founder and Trisha Sharma, Social Media and Marketing Intern, BitBakery Software